Privacy Policy

Valid from 12.March.2024


ÍsBú Ltd., id. no.480269-3739, hereinafter referred to as ÍsBú, the Company or the, processes or handles personal data which the company collects either in the capacity of data controller or data processor. The office of is at Síðumúla 29, 108 Reykjavík, Iceland, and the Company is the responsible entity regarding the personal data that are directly provided to the company. ÍsBú is the data processor with regard to information that is provided through the booking system A written inquiry regarding the handling of personal information can be sent to the e-mail address

Collection and handling of personal data collects information about employees, customers or suppliers which the Company is required to retain in accordance with laws and regulations, agreements, the consent of the data subject, or for the legitimate interests of the data controller. collects personal data about its customers for the following purposes: In order to provide them with access to goods and services in accordance with the provisions of business contracts, to ensure that the service is adapted to their needs, to protect the interests of customers in bad weather and road conditions, and to provide them with information for marketing purposes. also processes information to be able to increase service quality and to ensure proper quality of future services. This is done based on the protection of our lawful business interests. This may include the creation of marketing groups, newsletters or direct marketing material, service surveys or analysis of our customers’ needs specifically to improve our future products and service. This may include your statistical information on your business history with us, driving incidents, payment history or how your residency, age or other factors affects your use and experience of using our services.

Rentals.iscollects information that is necessary for the provision of services at each time. If a customer chooses not to provide personal data it is possible that the Company will not be able to provide the relevant party with goods or services. may share your information with our service providers, such as accountants, lawyers and insurers. shares your information with our collocation service provider in connection with the operation of information systems. might share personal data with a third party in order to assist us with marketing, or with a party that provides us with telephone-answering services. The Company might also send your information to our partners when you request service from in other countries. might share personal data with a third party, such as the police or other authorities, provided that this is done in order to comply with legal obligations or an order from a court of law. only shares data to the extent that is necessary, and does not authorise third parties to use them in any other way. The parties listed above can be considered to be data controllers or data processors as may be appropriate at each time.

What information does collect? Booking information

When you book a caravan we request information about your name, address, telephone number and e-mail address. This enables us to process the booking, to contact you if any problems arise, and to send you electronic confirmation and receipts. If you choose to pay for the rental at the time of your booking, you will be requested to enter the type of credit card, the card number and period of validity, which will enable us to process the payment. Credit card information is always encrypted.

Signature of the Agreement

When you sign the Rental Agreement we store your e-mail address for the purpose of sending you a copy of the Agreement and a condition report for the car. We may use your e-mail address to send you warnings about bad road conditions or dangerous weather conditions. This is done in your interest and for your safety, and also to protect the Company’s legitimate interests. We also store information such as your driving licence number, by photographing your driving licence. This is to comply with legal obligations and in order to protect the Company’s legitimate interests. We also collect credit card information and store it in encrypted form in our database.

Marketing material and special offers:

We may send you marketing material in connection with the booking and the Rental Agreement. For this purpose we use the e-mail address that you register when you sign the Rental Agreement or provide us with when you book a car or caravan with us. Information that includes your name and e-mail address is shared with a partner that provides us with e-mail communication services and with whom we have a data processing agreement, and this information is then deleted as soon as marketing material has been sent at each time.

Online access

When you book, we offer you the opportunity to create online access. With your consent, we will store the information that you supply us with in our customer database. This will make it easier for you to book your next rental in a swift and secure manner. By deleting your access you will not delete the information about you that we have stored, and you will still be able to view and amend this information at any time, cf. the chapter about your rights.

History of Transactions

We will maintain electronic records of all rental agreements and other transactions you enter into with

From a third party

Information about your status on the list of debt defaulters at Creditinfo-Lánstraust hf. after having obtained a specific declaration of consent for this. From insurance companies, the police or other parties in the event of accidents, collisions or damage to our property.

Other information

Information such as the name and e-mail address which the Company receives from you on the basis of consent, and information that is collected through cookies on the website, from customer service surveys or from sending marketing material and/or newsletters.

Your IP address

We collect your IP address when you visit the website. This only identifies your ISP (Internet Service Provider) and does not contain any information about you as an individual. We use this information to detect from what countries our site traffic originates.


Our website uses “cookie” technology. “Cookies” create a trail of sorts in the form of encrypted strings of text that a website stores on a user’s computer. Cookies enable us to customise our website to your needs and provide you with a better online experience. In addition, cookies are used to measure usage of various pages on our website to help us to assess what needs to be improved on the site. The types of cookies that we use are referred to as “session” cookies and “persistent” cookies. Session cookies are temporary and are automatically deleted once you leave our website. Persistent cookies remain on your computer until you delete them. We do not use cookies to collect information concerning your visits to other sites, nor to collect any personal data about you apart from what you have voluntarily provided us with in your dealings with us on our website. In some cases we also use cookies – placed on the site by a third party, to help us to remember your information as you navigate the website, customer information, and to display relevant material based on your options. This will also help us to analyse user behaviour on the site in order to maximize the quality of your experience on the website. You always have the option of rejecting cookies from third parties and selecting the cookies which our website stores on your computer. Cookies cannot corrupt or damage your computer, programs, or computer files. Cookies can only store text, which will always be non-personally identifiable and permanently encrypted. ÍsBú will never store any personal data in cookies.

How does use your information?

Sharing of information for marketing purposes

Your information that you provide when you book caravan with us may be used for marketing purposes after you have made the booking, and until the rental agreement has expired. We will not share your information with other companies that are not our partners.

Booking details and information from the Rental Agreement

We will use this information to meet our legal obligations, for our legitimate interests, and in order to enforce our business contract. We might share personal data, such as your name, the licence plate number of the car  or caravan that you have rented, as well as a list of the additional goods that you purchased, with a third party that provides us with phone answering services. Such information is only accessible for the duration of the rental period and is always stored on our servers. will not disclose your information to a third party that is not our partner or service provider. online competitions

If you enter any competitions we offer on our site, we will ask you to enter certain personal data so we can notify you if necessary. The exact terms and conditions and detailed information about each competition may vary. If a prize is offered through a third party, we may need to disclose the information to the relevant third party.

Legitimate interests for the protection of the assets of

It is in the Company’s legitimate interests to process your personal information that you supply regarding any damage reports from you or a third party, such as insurance companies or the police, for the purpose of protecting the Company’s assets or to prevent financial loss. Damage reports that you fill in with us or send to us may be sent to insurance companies or the police.

Newsletters or postal items for marketing purposes

If you have given your consent, may send you marketing material or news releases to your e-mail address, even after the rental agreement has expired. Such consent can always be withdrawn by sending an e-mail message to

How long do we store your information?

We store your information for as long as necessary, or for as long as permitted by law. In certain cases we need to store your information for up to seven years after your transaction with us, cf. the Accounting Act no. 145/1994. Limited minimum information concerning business history may be stored for an indeterminate period of time in order to protect our legitimate interests, e.g. to defend legal claims. In other cases, e.g. when information is defined as sensitive personal data, we will store it for a shorter period of time. As soon as your personal data is no longer needed, and there are no material reasons anymore for continuing to store them, we will delete them or make them non-personally identifiable. You can always contact us if you want to know what data we have that pertains to you and request to have them altered, deleted or to set limits for their processing to such extent as you are entitled to do so, cf. the chapter on your rights.

How does protect your data?

The security of personal data is very important to us. When you enter sensitive information (such as your payment card number) during any registration or booking process, we encrypt that information using secure socket layer technology (SSL). We will take all necessary security measures to protect the personally identifiable information and personal data submitted to us. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure, and therefore we cannot guarantee complete security even though we follow the strictest rules and
standards. With this in mind we would ask you not to enter any sensitive payment card details into fields on our website, unless the field is specifically marked for that purpose. The last 4 digits of your credit card number are specifically encrypted in our database and will only be displayed to the select few employees who by virtue of necessity must view them, and only when payment must be obtained for services provided or when any alterations are made to access or booking details. Personal data are stored in Iceland.

In the event of any security breach that will have an effect on personal data, we will report it to the Icelandic Data Protection Authority and, if applicable, to you, depending on what is required by law.

Your rights

You are welcome to view your information that we store at any time, and to update it, request its deletion or restrict our use (processing) thereof, or withdraw your consent in such cases where we base our processing on your consent. Withdrawing consent does not mean that processing that occurred before the consent was withdrawn is unlawful.
In certain cases, limitations are imposed on this right by other laws, such as laws regarding accounting, the operation of car rental services, as well as our duty to enforce our agreement with you, or other legitimate interests that we have. To obtain details about the personal data that we process, or to submit a request for rectification, erasure or restriction of processing, please contact and state your name and address, and either your driving licence number or date of birth (for confirmation).

Information about children

The services of are not available to individuals under the age of 17, and we therefore do not deliberately collect information about children.

Changes to this policy
The privacy policy terms and conditions of are reviewed on a regular basis. reserves the right to alter its privacy policy terms and conditions at any time, without notice. The current version is always accessible at and the date of issue is always shown.